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XXVII Escuela de Salud Pública de Menorca
Del 19 al 27 de septiembre de 2016
Llatzeret de Maó (Menorca)
Institut Menorquí d'Estudis - Camí des Castell, 28 - 07702 Maó (Menorca) - Tel. 971 351500 -

Public Health Advocacy

Prof. Simon Chapman is Emeritus from the University of Sydney, Australia. Prof. Chapman has had a 40 year career in public health. He has combined an intense research career with the practice of public health advocacy. He is most known for his work in tobacco control, but has also extensive experience in gun control, defending renewable energy from its critics, challenging the anti-immunisation lobby and in public safety and health protection. He has publishes around 80 papers on the ways that news media cover various health issues and on how researchers and advocates can increase public and political awareness. He was a board member for 20 and chair for 5 years of the Australian Consumers’ Association. He has written several textbooks and case histories on advocacy planning and practice.

Entidades colaboradoras:
Curso coorganizado con la Universidad Internacional Menéndez Pelayo (UIMP)

Llatzeret de Maó

Del lunes 19 al jueves 22, de 9.00 a 14.30 h.

The four days will be divided between interactive lectures from Prof. Chapman on advocacy, and particularly on media advocacy. Simon is a heavy user social media (Twitter and Facebook groups). He will also speak on his recent research on the nature of influential research and researchers. In addition to the interactive lectures, all participants will participate in problem-based learning by working in small group on realistic scenarios of public health problems where advocacy is required to change public and political awareness and support. Practical information will be given on writing letters to newspapers, blogs and opinion page articles, and on strategic planning for interviews.

To familiarise participants with the role of public health advocacy – especially media advocacy -- in advancing public health goals and to promote skills in advocacy planning and strategy as a means of advancing public health policy, legislative and regulatory change, resource allocation and of framing and re-framing public discourses about health and medicine. Particular emphasis will be given to the importance of news making and the theory and practice of framing and reframing strategy, and to the use of social media in network building and action alerts.

Mandatory preparation: Writing of a letter to the editor of a newspaper and a press release (submitted to Simon Chapman 2 weeks before the commencement of the course); preparation of a short outline (max 300 words) describing a specific public health advocacy challenge being faced in your field.

Teaching approach
Lectures; detailed analysis of case studies in advocacy; group exercises in analysing the newsworthiness (or lack of newsworthiness) of health problems; small group preparation and presentation of strategic action plans for advocacy; skill development in writing letters to editors of newspapers, press releases, and in interview strategy; demonstration of various social media platforms essential to efficient advocacy

Program overview:

Day 1: Exploring the role and nature of advocacy in public health. Framing and reframing. Understanding the routines of news gathering and competition for space; An A-Z of advocacy strategy

Day 2: A-Z of advocacy (continued); a template for planning advocacy; letters to the editor; press releases; use of social media in advocacy

Day 3: Case studies in public health advocacy. Small group preparation of advocacy plans to address specific challenges

Day 4: Presentations and critical appraisal of class advocacy plans

Profesionales a los que se dirige principalmente:
Public health researchers with or without experience in communicating with journalists (and the media) and/or politicians. All students have to be fluent in English, have to do the pre-readings and the mandatory preparation (see program).

130 euros

Documentos relacionados:

Chapman S. Reflections on a 38 year career in public health advocacy: 10 pieces of advice to early career researchers and advocates. Public Health Research & Practice
Hefler M, Freeman B, Chapman S. Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change. Tobacco Control 2013; 22:210-14
Freeman B, Chapman S, Storey P. Banning smoking in cars carrying children: an analytical history of a public health advocacy campaign. Aust NZ J Public Health 2008; 32:60-65
Chapman S. Media advocacy for public health. In: Bammer G (ed). Change! Combining analytical approaches with street wisdom. Canberra: ANU Press, 2015 ISBN 9781925022643 pp91-106
Chapman S. Advocacy in public health: roles and challenges. Int J Epidemiol 2001;30:6:1226-32


Información adicional:
Curso impartido en inglés



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Institut Menorquí d'Estudis - Camí des Castell, 28 - 07702 Maó (Menorca) - Tel. 971 351500